India houses 172 million Muslims, while the planet’s second-biggest marketplace for dating applications. But Indian female state Muzz are a detrimental suits.

• Asia comes with the world’s 3rd-largest Muslim people, about Muslim-most nations Indonesia and you may Pakistan. Muzz wants to faucet this market.
• Indian Muslim pages with the app, though, aren’t somewhat sure Muzz ‘s the safer place it states be.

Once the Covid-19 lockdowns stimulated new rise in popularity of relationships apps throughout the world, within the Asia, they started the door getting Muzz. A married relationship-concentrated relationship application to have Muslim youth, Muzz have more 8 billion users of more than 190 places. But it has battled to replicate the around the globe victory when you look at the India, home to the new world’s third-largest Muslim population.

When you look at the 2019 and you can 2020, Muzz spotted large season-on-12 months development in software download cost when you look at the India compared to the its globally performance, according to app analytics system . From inside the 2019, its Yahoo Enjoy and you may Software Shop downloads enhanced by the 139% year-on-year inside the Asia, plus 2020, they flower by the almost 190%. Although app’s growth seems to be slowing during the last 2 yrs. Muzz’s chief purchases officer, Sim Ahmed, declined so you’re able to comment on the number. “Muzz’s checklist-high year having growth was 2021, having a moderate ,” the guy advised Rest of World. “Taking a look at the 2023 styles within the Asia, Muzz must have a different record year if we extrapolate you to aside.” Ahmed failed to show any research to support their statement.

Poor consumer experience and you will insufficient complete security is actually certainly the main things about the brand new app’s sinking popularity for the India, Muzz profiles and you may cybersecurity experts told Remainder of Business. Continuarea →