Attracting to the electricity of its industry-best position for the internet dating from inside the Europe, Meetic (FR0004063097 – MEET) now gifts their winning gains technique for 2010.

Growth: Meetic’s main objective in 2010

Immediately following 7 years in existence and you can repeated development, during 2009 Meetic’s sites filed the fresh new record people that have alongside six.5 mil book someone in the February and March, as well as 800 million web page feedback (Supply Comscore). The newest Group’s brands established an unparalleled profile, particularly in France that have a brandname feel quantity of 94% into the Meetic brand name (Resource TNS Sofres – ).

Attracting in these outstanding assets an, henceforth, having less significant battle into the Europe, the team will make the 2010? increases approach around two objectives:

• utilization of the solid reputation for this new Group’s brands acquired in the each of the europe in which it operates. In reality, starting strong names on every of its locations has enabled the fresh new Group: to constantly enhance the picture of the services certainly its users, together with absolute tourist towards the their other sites; to help you roll-out the latest highest-possible places less than an „umbrella brand” strategy“ (Meetic Affinity, Meetic VIP), the quintessential performance strategy in terms of marketing cost;
• segmentation of its attributes anywhere between Relationships (Meetic), Matchmaking (Meetic Affinity), Flirting (Peexme) and you may superior introductions (Meetic VIP), enabling they to anticipate or take greatest membership of requirement of the some affiliate teams and you can and therefore optimize the significance generated on every of those areas. Continuarea →