India houses 172 million Muslims, while the planet’s second-biggest marketplace for dating applications. But Indian female state Muzz are a detrimental suits.

• Asia comes with the world’s 3rd-largest Muslim people, about Muslim-most nations Indonesia and you may Pakistan. Muzz wants to faucet this market.
• Indian Muslim pages with the app, though, aren’t somewhat sure Muzz ‘s the safer place it states be.

Once the Covid-19 lockdowns stimulated new rise in popularity of relationships apps throughout the world, within the Asia, they started the door getting Muzz. A married relationship-concentrated relationship application to have Muslim youth, Muzz have more 8 billion users of more than 190 places. But it has battled to replicate the around the globe victory when you look at the India, home to the new world’s third-largest Muslim population.

When you look at the 2019 and you can 2020, Muzz spotted large season-on-12 months development in software download cost when you look at the India compared to the its globally performance, according to app analytics system . From inside the 2019, its Yahoo Enjoy and you may Software Shop downloads enhanced by the 139% year-on-year inside the Asia, plus 2020, they flower by the almost 190%. Although app’s growth seems to be slowing during the last 2 yrs. Muzz’s chief purchases officer, Sim Ahmed, declined so you’re able to comment on the number. “Muzz’s checklist-high year having growth was 2021, having a moderate ,” the guy advised Rest of World. “Taking a look at the 2023 styles within the Asia, Muzz must have a different record year if we extrapolate you to aside.” Ahmed failed to show any research to support their statement.

Poor consumer experience and you will insufficient complete security is actually certainly the main things about the brand new app’s sinking popularity for the India, Muzz profiles and you may cybersecurity experts told Remainder of Business.

“It’s no distinct from Tinder or the rest. In just a few days of developing a profile, my DMs had their great amount out-of cock pics,” a content director, who’d made use of Muzz off and on between 2017 and you may 2019, advised Remainder of Business. She Agencia de novias Costa Rica asked anonymity to safeguard their particular identity.

Muzz possess more 230,000 pages within the Asia, Ahmed said, as opposed to making clear if they were monthly energetic pages. He said the fresh app keeps facilitated over 2,000 marriages in the country. “We wish to make sure that i do things inside the India for the a method in which areas Indian Muslims, respects the Indianness and you may Muslimness, therefore we come around into the right message at the brand new right time. All of that is happening [behind end],” Ahmed said.

Muzz, the fresh new earth’s prominent Muslim relationship app, was striving into the India

Almost 50% out-of India’s population try less than twenty five years, making the country the next-premier , relationship programs produced around $323 million getting international users, and additionally Tinder, Bumble, OkCupid, and you may Count, who’ve as well as committed to the Indian by a beneficial London area-oriented previous funding banker, Shahzad Younas, wishes a share of the cake.

In the Indian context, where dating remains largely forbidden, Muzz’s unique offering suggestion was possibly a good fit: “We don’t day. We have some one partnered,” Younas informed Rest of World. Asia hosts more than 172 billion Muslim some one – ranking third just after Muslim-vast majority countries such as for instance Indonesia and you will Pakistan – gives brand new software a large potential audience.

“Whenever we have a look at contrasting in field, Pakistan is the clearest review there,” Ahmed said. “This isn’t to state that i don’t have traction in the India. It’s simply one Pakistan could have been a simpler market for all of us.” Marketing Muzz dedicatedly so you’re able to Indian profiles is actually “anything we are considering as soon as possible,” the guy added.

Considering Ahmed, as much as a 3rd of Muzz profiles for the India try women, in accordance with the app’s international user trend. For Indian Muslim female, the present day sociopolitical ecosystem is a concern whenever signing up for an internet dating application that specifically provides a fraction faith.